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Working guide · not a marketing claim

Brand guidelines

Preview · XYVEX is a working brand; trademark review pending

“XYVEX” is a provisional working name. Trademark, company-name and domain clearance are pending, and existing third-party uses of similar names are known. Nothing here claims ownership, originality as a registered mark, or availability. No trademark symbols are used. The name can be swapped from one central setting.

Logo variations

xyvex.
xyvex.
xyvex.

The wordmark is always lowercase with a trailing dot. Uppercase “XYVEX” is for metadata and formal text only. Keep clear space equal to the symbol's height. Never stretch, outline, or add effects.

The X symbol

Two paths, coming from different places, crossing at a shared meeting point — one green, one pink, meeting in yellow. Drawn in SVG for this project; it is not based on any third-party logo.

Colors

Ink

#191919

Leaf green

#47D66C

Lilac

#C9B5FF

Pink

#FFBBDD

Yellow

#FFF17B

Ivory

#F8F7F2

Black ink text on light colors for AA contrast. Flat color fields; gradients are rare.

Typography

Space Grotesk — display

DM Sans — interface and body text, with Noto Sans fallbacks for Thai, Khmer, Sinhala, Tamil, Hindi, Chinese, Japanese and Korean.

Voice

  • Tagline: “Not here to fit in.” · Supporting line: “Find your people. Build your story.”
  • Direct, warm, a bit cheeky — never mean, never sexualised.
  • Honest about what's demo, unverified, or not yet available.
  • The name is never translated. Taglines are only translated by native speakers.

Stickers & components

FriendsDatingSerious relationshipMarriageDemo

Safe-space principles

  • Text first; no endless swipe cards, no gamified rejection.
  • Safety, reporting, hiding and deletion are always free.
  • No hypersexualised imagery; neutral avatars, no stock photos of real people.
  • No fabricated social proof, providers, or legal certainty.